American Football Guinness Collection Launch
In August we launched our American Football Guinness Collection! Inspired by sports clothing and iconic Guinness Branding.
@trad_craft Our new Guinness Collection just dropped!! 🖤🤍 We’ve been keeping this one quiet for ages now… Our Guinness American Football collection is now available. Here’s a peak of the collection from our latest photoshoot. Irish designs, inspired by sports wear styles from American football to basketball and rugby styles. Guinness apparel that takes you straight from match days to festivals. #irishdesign #guinness #guinnessmerch #americanfootball
The collection coincided with the American College football match in the Aviva on the 23rd August. The game between the Kansas State ‘Wildcats’ and the Iowa State ‘Cyclones’ had more than 24,000 American football fans travelled to Dublin for the opening game of American College football season. This got us thinking about ways to combine the football season with Guinness apparel. What we ended up with is the Guinness Game Time Collection.
The range includes a mixture of t-shirts, long sleeves, hoodies and american football jerseys. Irish designs, inspired by sports wear styles from American football to basketball and rugby styles. Guinness apparel that takes you straight from match days to festivals.
We were so excited to see the finished collection instore! (Peep our set up in the Guinness Storehouse shop!)
@trad_craft Seeing our new collection in the Guinness Storehouse!!
What we weren’t expecting was the response from social media! Within A few hours we were racking up a mad number of views! We’re currently at 51K on the original collection launch video. All the supportive comments and DMs were so appreciated.
@trad_craft WOW We are so blown away by the reaction to our Guinness Game Time Range. All the comments and messages have been amazing! 🖤🤍 Here’s another peak from our latest photoshoot! Irish designs, inspired by sports wear from American football to basketball and rugby styles. Guinness apparel that takes you straight from match days to festivals. We appreciate all the love!!! #irishdesign #guinness #guinnessmerch #americanfootball
Check back in with us to see a full behind the scenes for our Guinness Game Day Collection photoshoot!
To shop the collection see the links below to a number of retailers!
To see more of our Guinness Apparel Collections see here